Google Analytics Setup
Know what's actually working on your site.
We install Google Analytics 4, connect your core conversions, and get reporting into shape within days. No deep tag rework included - if that's what you need, see our GTM setup service.
0d
Avg. turnaround for Basic Setup
0
Conversions in Full Setup
0%
Events verified live before handoff
Install
3-day turnaround
Conversions
Verified
What's Included
GA4 setup, done right.
GA4 Property Setup
Property creation, installation via gtag.js or your existing GTM container, and data stream configuration.
Core Conversion Events
Events that match what the business actually counts as a lead or a sale, not just pageviews.
E-commerce or Lead Funnel
Enhanced e-commerce tracking for stores, or step-by-step form tracking for lead generation.
Google Ads & Search Console
Both accounts linked to GA4, so ads and search visibility see the same conversion data.
Reporting Dashboard
A Looker Studio dashboard built around the metrics the business actually cares about.
QA & Handoff
Every event verified live before handoff, with a short explainer of what is what.
Our GA4 setup process
Click any step for more detail.
01 Discovery
We check what is already being tracked and define which events actually mean a lead or a sale.
02 Install & Configure
We install GA4, configure conversions, and connect Google Ads and Search Console.
03 QA & Verify
Every event is tested live to confirm the data is accurate before reporting goes live.
04 Dashboard & Handover
A Looker Studio dashboard and a short walkthrough of what each metric means.
Tailored By Business Type
Who we help - and what we actually configure.
GA4 for E-Commerce
Enhanced e-commerce: product views, cart, checkout, purchase, so you can see where buyers actually drop off, not just how many walked in.
- E-commerce event funnel
- Revenue by traffic source
- Sales dashboard
GA4 for SaaS & Lead Gen
Form and demo-request tracking connected to Google Ads, so you see actual leads by channel, not just clicks.
- Form tracking
- Leads by channel
- Lead gen dashboard
GA4 for Local Service
Call-click and form tracking together, so businesses that convert over the phone see the full picture.
- Call-click tracking
- Form conversions
- Location-level dashboard
GA4 for Enterprise
Custom dimensions and metrics, BigQuery export, and unified reporting through Looker Studio across multiple sites or brands.
- Custom dimensions
- BigQuery export
- Unified reporting
Why this matters more than ever
Figures reflect typical results across accounts we set up; individual results depend on the state of the existing site.
What does GA4 setup actually include?
Google Analytics 4 is free, and installing it is technically simple: the code takes minutes to paste in. The real problem is that "installed" doesn't mean "useful." Most sites we check show traffic and pageviews but not a single real conversion: a form submitted, a call made, a product bought. Without that, GA4 is just a visitor counter, not a decision-making tool.
We set up the property, configure events around what the business actually counts as a result, connect Google Ads and Search Console, and build a simple dashboard that shows exactly those numbers. Everything gets verified live before handoff.
When you need something deeper
This service is deliberately light: GA4 install and core conversions, not a full tag container rebuild. If you already have a complex Google Tag Manager container, need Enhanced Conversions or the Meta Conversions API, server-side tagging, or Consent Mode for GDPR, that's the territory of our GTM setup service, and we usually recommend starting there if you're juggling several ad platforms that need to line up with each other.
Packages
Choose a starting point - we'll refine it after discovery.
Basic Setup
€150 · one-time
For sites that just need a clean start with GA4.
- GA4 property installation
- 1 core conversion
- Google Ads linking
Full Conversion Setup
€300 · one-time
For businesses ready to see real leads and sales.
- Everything in Basic Setup
- Up to 5 conversion events
- E-commerce or lead funnel
- Looker Studio dashboard
Enterprise
From €600 · project + retainer
For multi-site or multi-brand accounts.
- Everything in Full Setup
- Custom dimensions & metrics
- BigQuery export
- Unified reporting via Looker Studio
Our Stack
Tools & platforms we run on
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Aug 21, 2026
AI Shopping Agents Now Convert 42% Better Than Humans. Your GA4 Still Shows None of Them.
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Frequently asked questions
How is this different from your GTM setup service?
This service is about installing Google Analytics 4 and connecting conversions, quickly and without extra scope. Our GTM setup service covers deeper work - Enhanced Conversions, Meta CAPI, server-side tagging, Consent Mode - and fits accounts that already have a complex container or multiple ad platforms that need to line up with each other.
Do we need Google Tag Manager to install GA4?
No. If you already have GTM, we connect GA4 through it. If not, we install it directly via gtag.js - both approaches work equally well for basic tracking and conversions.
How many conversions can you set up?
It depends on the package: one core conversion in Basic Setup, up to five events in Full Conversion Setup, and a custom count in Enterprise depending on how complex your funnel is.
Do you connect Google Ads and Search Console?
Yes, that's part of the Full Setup and Enterprise packages - both accounts get linked to GA4, so your ad platforms and search visibility see the same conversion data.
What is BigQuery export, and do we need it?
It lets you export raw GA4 data into Google BigQuery for analysis outside the GA4 interface. It is a standard, free GA4 feature, available even without paid GA4 360, and is included in the Enterprise package for accounts that need event-level data access.
Can you build unified reporting across multiple sites or brands?
To be upfront: true native "rollup" properties that merge several accounts into one report natively are a paid GA4 360 feature from Google, which we don't sell or set up. Instead, we build practically the same outcome through BigQuery export from each property and one combined Looker Studio dashboard on top.
Do you maintain GA4 after launch, or is this one-time?
Setup is a one-time project. Ongoing QA and adding new conversion events as campaigns launch is available as a separate retainer.
We already have GA4, but we're not sure it's working correctly. Can you check?
Yes, that's exactly where every project starts - we check what's actually being tracked right now before adding or changing anything.
Ready to know what actually converts?
Get GA4 set up and start making decisions on real data instead of guesswork.
Get GA4 Set Up