Blog
Insights, not filler.
Practical breakdowns from the team actually running campaigns — Google Ads, Meta Ads, SEO, and SMM.
Oct 12, 2026
How to Calculate ROI, ROMI and ROAS: Formulas, Examples and Free Calculators
A 400% ROAS can still lose money. What ROAS, ROMI and ROI really measure, the exact formulas, break-even ROAS by margin, and five free calculators for ecommerce and lead generation.
Oct 10, 2026
Google Ads for Real Estate Agents 2026: "Sell My House" Costs $150 a Click, "Homes for Sale" $1.51
Seller searches are bid up by cash buyers, buyer searches go to the portals. Real CPC data for realtors and UK estate agents, why home valuation searches are the affordable route to listings, budget math and setup.
Oct 8, 2026
Google Ads for Contractors and Remodelers 2026: Bathroom Remodel Clicks Cost $31.80, General Contractor $9.85
Project-specific searches cost more and convert better. Real CPC data for contractors and remodelers in the US and UK, a budget example, campaign structure for long sales cycles, negatives and offline conversion tracking.
Oct 7, 2026
Google Ads Management Cost in 2026: US Agency vs In-House vs Eastern European Team vs White-Label
Agencies pay $98 per click to find you, and it shows in the fee. Real 2026 numbers on Google Ads management pricing, salaries and offshore rates, plus how to outsource without losing control of your account.
Oct 7, 2026
Google Ads Cost per Click by Country 2026: A Plumber Click Costs $34 in the US and $1.55 in Poland
We compared Google Ads CPC for 26 niches across the US, UK, Germany, Poland and Ukraine. Median click: $21.63 in the US, $5.52 in the UK, $0.81 in Ukraine. Full table, the biggest gaps and what they mean for your budget.
Oct 5, 2026
Google Ads for HVAC Companies 2026: Emergency AC Repair Clicks Cost $79. Costs by Service, Budget and Setup
HVAC clicks by service from our Keyword Planner data: emergency AC repair $79.30, AC repair $46.46, installs and maintenance cheaper but bigger tickets. Why the UK runs on boilers, plus budget math, seasonality and tracking.
Oct 3, 2026
Google Ads for Roofers 2026: Roof Repair Clicks Cost $41, Storm Damage $47. Costs, Budget and Setup
What roofing clicks really cost in the US and UK by search type, what a lead costs once you do the math, and how to build campaigns, negatives and tracking that pay for damaged roofs, not job seekers.
Oct 2, 2026
Google Ads for Plumbers 2026: An Emergency Plumber Click Costs $76. What to Bid On and What to Block
Real Keyword Planner data: "plumber" costs $34.32 per click in the US, "emergency plumber" $76.38, the UK a fraction of that. Budget math, campaign structure, negative keywords and call tracking for plumbing companies.
Oct 1, 2026
Search Console AI Overviews Report: How to Track AI Mode Impressions and When to Opt Out
Search Console now shows how often your site appears in AI Overviews and AI Mode, by page, country and device, but without clicks or queries. How to read the report and when the new Search generative AI opt-out makes sense.