Blog
Insights, not filler.
Practical breakdowns from the team actually running campaigns — Google Ads, Meta Ads, SEO, and SMM.
Sep 17, 2026
Google Ads Specialist, Consultant or Agency: Who to Hire and What It Costs
An honest comparison of freelancers, agencies, in-house specialists and consultants for Google Ads: typical costs, strengths and weaknesses, hybrid models, questions to ask before signing and the red flags to walk away from.
Sep 17, 2026
Consent Mode v2: How to Set It Up and When Google Actually Recovers Lost Conversions
What Consent Mode v2 does, basic versus advanced mode, the thresholds Google needs before modelling lost conversions, how to set it up in Google Tag Manager, what changes in reports and the mistakes that break it.
Sep 17, 2026
Google Ads Call Tracking: What Actually Gets Counted and How to Set It Up
Six ways to count calls from Google Ads, which need Google forwarding numbers, why taps are not conversations, what we find in audited accounts, and how to measure real calls with a duration threshold and call tracking.
Sep 16, 2026
6 Conversion Tracking Failures We Found Auditing Google Ads Accounts
We exported every conversion action from the accounts we audited: 55% of primary actions recorded nothing in a year, one store counts almost every order twice, All conversions inflates reports up to 9.3x, and no lead generation account sends CRM data.
Sep 16, 2026
Enhanced Conversions for Leads: How to Send Real Customers From Your CRM to Google Ads
How Enhanced Conversions for Leads work in 2026: the single switch, Data Manager API uploads, the seven-day rule, which CRM stages to send, how to collect and normalise data, and the mistakes that break matching.
Sep 16, 2026
Google Ads Ad Schedule: Why Someone Else's Best Hours Can Hurt Your Account
A year of day-of-week and hour-of-day data from audited accounts: weekends three times more expensive in one account and cheaper in another, a cheap evening that exists only in pooled data, and night-time that wastes a fifth of one budget.
Sep 14, 2026
Performance Max Beat Search in 100% of the Accounts We Audited. We Tested Three Explanations
Every audited account showed cheaper conversions from Performance Max than from search. We checked micro-conversions, branded queries and non-search inventory, and found one account where the advantage may not exist at all.
Sep 13, 2026
What Really Holds Google Ads Back: 7 Findings From Auditing 8 Accounts
A year of data from eight audited accounts: impressions lost to rank rather than budget, budget growth that bought fewer conversions, ad strength that predicts nothing, and a Quality Score pattern that splits along industry lines.
Sep 12, 2026
Mobile Converts 2-3x Worse: Why That Is Not a Reason to Cut Mobile Bids
A year of device reports from four accounts: desktop converts better in all four, but a desktop click costs 1.2x to 3.1x more, so cost per conversion evens out. Plus tablets and connected TVs, which really do waste budget.