Blog
Insights, not filler.
Practical breakdowns from the team actually running campaigns — Google Ads, Meta Ads, SEO, and SMM.
Oct 1, 2026
Threads Ads Without Instagram: What Changed in September 2026, What It Costs and Who It Suits
Since September 2026 businesses can run Threads ads from a native Threads profile, with no Instagram and no matching usernames. CPM is 30-40% below Instagram feed for now. Costs, setup steps and who should test it.
Sep 28, 2026
Meta One for Business: $14.99 to $499 a Month. Which Tier Is Worth Paying For?
Meta now sells four business tiers from $14.99 to $499 a month. What each includes, what the subscription does not buy, and which tier makes sense for which business, from local shops to large brands.
Sep 28, 2026
Google's September 2026 Spam Update: What to Check on Your Site Right Now
Google's fourth spam update of 2026 began on 24 September and may take up to two weeks. What it targets, how it differs from a manual action, how to check whether you were hit and what to do if traffic drops.
Sep 25, 2026
Lawyer Ads Cost Up to $314 per Click: Law Firm Marketing in 2026, From Google Ads to TikTok
A single personal injury click can cost $314. How many people really search for a lawyer, what legal clicks cost in the US, UK and Ukraine, and which channels, from search ads and Local Services Ads to TikTok, actually bring clients.
Sep 23, 2026
Google Ads for Dentists: What We See in Healthcare Accounts and How to Build It Right
What a dental click costs in five countries, the conversions that counted page views instead of patients, low Quality Scores across healthcare, night-time calls that never come, and a seven-point setup for a clinic.
Sep 22, 2026
AI Max for Search: The Complete Guide and What to Check Before the Automatic Upgrade
What AI Max actually is, the three features and the controls you keep, Google's claimed lift against independent data, what expansion does to a messy account, and a three-week preparation plan before the automatic upgrade.
Sep 17, 2026
Google Ads Specialist, Consultant or Agency: Who to Hire and What It Costs
An honest comparison of freelancers, agencies, in-house specialists and consultants for Google Ads: typical costs, strengths and weaknesses, hybrid models, questions to ask before signing and the red flags to walk away from.
Sep 17, 2026
Consent Mode v2: How to Set It Up and When Google Actually Recovers Lost Conversions
What Consent Mode v2 does, basic versus advanced mode, the thresholds Google needs before modelling lost conversions, how to set it up in Google Tag Manager, what changes in reports and the mistakes that break it.
Sep 17, 2026
Google Ads Call Tracking: What Actually Gets Counted and How to Set It Up
Six ways to count calls from Google Ads, which need Google forwarding numbers, why taps are not conversations, what we find in audited accounts, and how to measure real calls with a duration threshold and call tracking.