Blog
Insights, not filler.
Practical breakdowns from the team actually running campaigns — Google Ads, Meta Ads, SEO, and SMM.
Sep 16, 2026
6 Conversion Tracking Failures We Found Auditing Google Ads Accounts
We exported every conversion action from the accounts we audited: 55% of primary actions recorded nothing in a year, one store counts almost every order twice, All conversions inflates reports up to 9.3x, and no lead generation account sends CRM data.
Sep 16, 2026
Enhanced Conversions for Leads: How to Send Real Customers From Your CRM to Google Ads
How Enhanced Conversions for Leads work in 2026: the single switch, Data Manager API uploads, the seven-day rule, which CRM stages to send, how to collect and normalise data, and the mistakes that break matching.
Sep 16, 2026
Google Ads Ad Schedule: Why Someone Else's Best Hours Can Hurt Your Account
A year of day-of-week and hour-of-day data from audited accounts: weekends three times more expensive in one account and cheaper in another, a cheap evening that exists only in pooled data, and night-time that wastes a fifth of one budget.
Sep 14, 2026
Performance Max Beat Search in 100% of the Accounts We Audited. We Tested Three Explanations
Every audited account showed cheaper conversions from Performance Max than from search. We checked micro-conversions, branded queries and non-search inventory, and found one account where the advantage may not exist at all.
Sep 13, 2026
What Really Holds Google Ads Back: 7 Findings From Auditing 8 Accounts
A year of data from eight audited accounts: impressions lost to rank rather than budget, budget growth that bought fewer conversions, ad strength that predicts nothing, and a Quality Score pattern that splits along industry lines.
Sep 12, 2026
Mobile Converts 2-3x Worse: Why That Is Not a Reason to Cut Mobile Bids
A year of device reports from four accounts: desktop converts better in all four, but a desktop click costs 1.2x to 3.1x more, so cost per conversion evens out. Plus tablets and connected TVs, which really do waste budget.
Sep 11, 2026
Where Google Ads Budgets Actually Go: A Search Terms Analysis of 4 Accounts
We sorted 58,000 search queries from four accounts over a year: how much spend goes on non-converting queries, what those queries contain, and which of them should never become negative keywords.
Sep 10, 2026
We Audited 8 Google Ads Accounts: Here Is What Was Actually Broken
Twelve months of data from eight live accounts, pulled through the API: 1,369 dead ads, 51 primary conversion actions, ad groups holding 149 keywords, and three accounts that recorded no conversions at all.
Sep 9, 2026
Dynamic Search Ads Move to AI Max in February 2027: Prepare This Autumn
September brought in-account upgrade notices ahead of the automatic DSA to AI Max migration on 1-28 February 2027. What changes, what breaks, and a three-week test plan to run before the deadline.