Blog
Insights, not filler.
Practical breakdowns from the team actually running campaigns — Google Ads, Meta Ads, SEO, and SMM.
Sep 11, 2026
Where Google Ads Budgets Actually Go: A Search Terms Analysis of 4 Accounts
We sorted 58,000 search queries from four accounts over a year: how much spend goes on non-converting queries, what those queries contain, and which of them should never become negative keywords.
Sep 10, 2026
We Audited 8 Google Ads Accounts: Here Is What Was Actually Broken
Twelve months of data from eight live accounts, pulled through the API: 1,369 dead ads, 51 primary conversion actions, ad groups holding 149 keywords, and three accounts that recorded no conversions at all.
Sep 9, 2026
Dynamic Search Ads Move to AI Max in February 2027: Prepare This Autumn
September brought in-account upgrade notices ahead of the automatic DSA to AI Max migration on 1-28 February 2027. What changes, what breaks, and a three-week test plan to run before the deadline.
Sep 9, 2026
Display Campaigns Move Into Demand Gen: What Changes and How to Prepare
Display is being retired into Demand Gen before the end of 2026. Lower budget floors, similar audiences back, a new Branded Search conversion, and one hidden cost: creative. A week-by-week migration plan.
Sep 9, 2026
Google Ads Now Ignores Offline Conversions Uploaded After 7 Days
Conversions uploaded more than seven days after the event still appear in reports but no longer feed data-driven attribution. Who this breaks, what it costs, and how to restructure conversion tracking around it.
Sep 9, 2026
Meta Removes Placement Exclusions From Ad Sets: What Breaks and What to Do
Placement checkboxes are disappearing from Meta ad sets, replaced by value rules capped at -90%. What that means for brand safety, where real blocks still work, and the exact steps to take before peak season.
Sep 8, 2026
How to Launch Google Ads From Scratch in 2026: Full Step-by-Step Guide
A complete launch guide: the maths to do first, landing page and analytics prep, keywords and negatives, campaign structure, budgets by category and a pre-launch checklist.
Sep 8, 2026
SEO vs PPC in 2026: Which Delivers Cheaper Customers
An honest comparison of SEO and paid search: what each costs, when payback arrives, month-by-month lead volumes and how to split a budget at each stage of a business.
Sep 7, 2026
Google Ads vs Facebook Ads in 2026: Which Channel to Choose
A practical comparison of Google Ads and Meta: real cost per click and per customer, when each channel wins, how to split a budget and what to do when you can only afford one.