Google Ads
Turn search intent into profitable growth.
Search, Shopping, and Performance Max campaigns built around one number: profitable CPA at scale. Full transparency into every dollar of spend — no black-box reporting.
0.6x
Avg. ROAS
0%
Avg. CPC Reduction
0+
Accounts Managed
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CPC
-38%
Conv. Rate
+64%
What is inefficient Google Ads really costing you?
A business doesn't think in clicks — it thinks in dollars earned. Move the sliders below to see what's actually on the table every month.
Potential Monthly Savings
$900
If we cut your cost-per-lead by 30% through better Google Ads while holding your results steady, this is what stays in your pocket every month.
Your Lost Profit Right Now
$8,571
This is the extra revenue you could be capturing every month, right now, at just 30% better efficiency — with your current budget.
Thanks! We'll send your recovery plan within one business day.
What is Google Ads management, really?
Google Ads management is the ongoing planning, building, and optimization of paid search campaigns across Search, Shopping, Performance Max, and Display — structured around a target cost-per-acquisition or return on ad spend rather than vanity metrics like impressions or clicks. It covers everything from keyword and audience research to bid strategy, conversion tracking, ad copy testing, and budget allocation across campaign types.
Someone typing a search query has already told you exactly what they want. No other marketing channel offers that level of buying intent at the moment of contact. The problem is that Google Ads has become punishingly complex — automated bidding and Performance Max campaigns now make decisions on your behalf that can quietly cannibalize your best-converting keywords if the account isn't structured correctly.
Search vs. Shopping vs. Performance Max
Search campaigns target specific keyword queries with text ads — the most controllable and transparent format, ideal for high-intent, well-defined searches. Shopping campaigns surface product listings with image, price, and merchant data pulled from a product feed, better suited to browsing and comparison behavior. Performance Max is Google's automated campaign type that spans Search, Display, YouTube, Discover, and Gmail from a single campaign — powerful for incremental reach, but it can quietly compete with your own Search campaigns for the same queries if not scoped carefully.
We manage accounts the way Google's own algorithms actually reward: clean conversion tracking, tightly organized campaign structures, and a testing cadence on ad copy and creative that keeps quality scores — and therefore CPCs — under control.
Why conversion tracking is the foundation, not an afterthought
Automated bidding is only as good as the data it's given. An account with incomplete or duplicated conversion tracking will have its bidding algorithm optimizing toward the wrong signal, no matter how well the campaigns are structured. Every account we take on starts with a tracking audit before any budget or bid strategy decision is made.
Tailored By Business Type
Who we help — and how the approach changes.
E-Commerce Google Ads
Shopping feed optimization, margin-aware bidding, and Performance Max scoped to protect your branded Search terms from cannibalization.
- Feed optimization
- Margin-aware bidding
- PMax cannibalization control
SaaS & Lead Gen Google Ads
Offline conversion import tied to CRM-qualified pipeline, so bidding optimizes toward real sales opportunities, not just form fills.
- Offline conversion import
- Lead quality scoring
- Landing page testing
Local Service Google Ads
Call tracking, service-area targeting, and Local Services Ads integration built for businesses that convert over the phone.
- Call tracking
- Service-area targeting
- Local Services Ads
Enterprise Google Ads
Multi-region account structures, brand safety controls, and cross-team reporting built for organizations running Google Ads at scale.
- Multi-region structure
- Brand safety controls
- Cross-team reporting
What's Included
Full-service Google Ads management.
Search Campaigns
High-intent keyword capture with tightly matched ad groups and continuous negative keyword mining.
Shopping Campaigns
Feed optimization and campaign structuring for maximum product visibility and margin-aware bidding.
Performance Max
Carefully scoped PMax campaigns that complement — not cannibalize — your controlled Search activity.
Remarketing
Dynamic remarketing across the Display Network and YouTube for warm-audience recapture.
Conversion Tracking
GTM, Enhanced Conversions, and offline import setup so the algorithm bids against accurate data.
Transparent Reporting
Weekly dashboards and monthly strategy reviews — full visibility into every dollar spent.
Landing Page Optimization
Conversion-focused landing page design and testing, since ad quality alone can't fix a leaky page.
Competitor Monitoring
Ongoing auction insights tracking so we know when competitors shift bids or messaging.
Why this matters more than ever
Figures reflect typical results across our managed accounts; individual performance varies by industry and competition.
Featured Case Study
How AutoBid Direct cut cost-per-lead 65% to $5 on a $100/day budget
Our Google Ads process
Click any step for more detail.
01 Account Audit
Full diagnostic of tracking, structure, and historical performance before any changes are made.
02 Rebuild & Structure
Clean campaign architecture built around your actual margin and CPA targets.
03 Launch & Learning
Controlled spend while the algorithm gathers enough conversion signal to bid efficiently.
04 Scale Profitably
Budget increases tied strictly to sustained CPA performance, reviewed weekly.
Packages
Choose a starting point — we'll refine it after your audit.
Starter
$1,000–$5,000/mo
For accounts establishing a profitable baseline.
- Account audit & rebuild
- 1-2 campaign types
- Monthly reporting
Growth
$5,000–$15,000/mo
For accounts ready to scale spend profitably.
- Everything in Starter
- Full campaign mix + PMax
- Landing page optimization
- Weekly optimization
Enterprise
$15,000+/mo
For multi-region or multi-brand accounts.
- Everything in Growth
- Dedicated account strategist
- Multi-region structure
Our Stack
Tools & platforms we run on
From the blog
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How We Structure a Full-Funnel Facebook Ads Account in 2026
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Jul 8, 2026
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Before we write a single piece of content, we run every new client through the same 20-point technical and structural audit. Here is what is on it.
Frequently asked questions
What budget do I need to start with Google Ads?
It depends on your industry and CPCs, but we typically recommend a minimum of $2,000-$3,000/month in ad spend to gather enough conversion data for the algorithm to optimize effectively.
Should I run Search, Shopping, or Performance Max?
Most accounts benefit from a combination — Search for high-intent keyword capture, Shopping for product visibility, and Performance Max layered carefully to avoid cannibalizing your controlled campaigns. We determine the right mix during the audit.
How do you set up conversion tracking?
We implement Google Tag Manager, Enhanced Conversions, and offline conversion imports where relevant, so the algorithm is bidding against accurate, complete data from day one.
How soon can I expect profitable results?
Search campaigns with existing conversion history can show profitable performance within 2-4 weeks. New accounts typically need 4-8 weeks of the learning phase before we scale budget confidently.
How is your management fee structured?
A flat monthly management fee scoped to account complexity — never a percentage of ad spend, so we have no incentive to inflate your budget beyond what performance justifies.
Do you also build the landing pages the ads point to?
We can. Landing page conversion rate is often the single biggest lever on Google Ads performance, so we offer landing page design and copywriting as part of Growth and Enterprise packages, or we can optimize an existing page you already have.
What happens during the "learning phase" and why does it matter?
Google's bidding algorithm needs roughly 30-50 conversions per campaign to exit the learning phase and bid efficiently. Editing campaigns too aggressively during this window resets the clock — we deliberately limit changes during this period even though it can feel slow.
Can you take over an account that's already running with another agency?
Yes, this is one of our most common engagements. We start with a full audit to understand what's working before changing anything, since abrupt structural changes can tank performance that was already profitable.
Do you manage YouTube and Display campaigns too?
Yes, typically as remarketing layers that support Search and Shopping rather than as standalone prospecting campaigns, since Display and YouTube cold-audience performance is much harder to make profitable in isolation.
Ready to make search profitable again?
Get a free Google Ads account audit and see exactly where budget is being wasted.
Get My Free Audit